First, the logistics park of the "cattle" how to upgrade? How to Internet?

   Internet leather traditional industry's life, the most important means is to eliminate the intermediate links, all supply and demand information flat. In the logistics of the park's commercial format, the intermediate links is to rely on information intermediaries profit "ox", the development of the Internet and mobile Internet, whether the elimination of "cattle" mean?

  The industry has two views:

1, "cattle" will be revolution out, the general trend of the Internet;

2, "cattle" that is reasonable, 1:30 will not exterminate.

  Cattle will be divided into two, those conservative traditional model, there is no value-added services, do not have the resources of the cattle, will soon be revolutionized; those who have a certain Internet thinking, good at changing survival, to quickly integrate into the park Internet Platform of the cattle, leveraging the Internet tools to upgrade to become "logistics capacity of resource brokers" or "freight broker", the strong relationship between them and the driver of the traditional, the Internet will gradually, the future value of the broker to obtain profits by the service, Rather than a single difference to eat. In fact, this, and real estate intermediary present situation is similar.
 
Second, how to locate the western logistics park? How to operate?

  According to incomplete statistics, China's logistics park is thousands of national parks, provincial parks, prefecture-level parks, county-level parks, various parks vary, the pattern of flourishing. As the economic structure of the differences, the North-wide line of the park has been successfully landed operations, while the western and other underdeveloped areas are still out of most of the current state of operation, or extensive operating state, how the operation of the park into everyone's concern topic.

  Methods:

1, with the coastal nature of the park alliance, to achieve resource integration, model innovation;

2, combined with the western industry, the trend of the Internet, focusing on positioning the industrial economy focused logistics park;

3, in order to free mode, driven logistics affiliated companies settled, the aggregation of resources through access to value-added services development space.
 
Third, how the market has been completed park? Strategy and positioning is what?

  If the park has been built, but the location is also vague, that most of the park is in the early blind construction consequences; or construction of the logistics park, has been in the positioning of the initial delineation, location and service function constraints, Park for the non-logistics industry institutions.

On how to market and positioning:

  1, the operation: to the chain, the service platform, the transaction mobile Internet games are played, but can not follow suit, need to adapt to local conditions, learning transmission, Lin's park a lot of enterprises, but really Fun Fun, Of the transmission and Lin also doing new exploration.

  2, positioning aspects: inventory-based storage park, highway port-based park, Crossdocking-type hub (including the city with the hub), industrial chain node-type park ... these aspects can refer to different positioning determines your different modes of operation and Resource integration strategy.

Fourth, the logistics park how to do a comprehensive planning?

  The current logistics park planning, has been the traditional ground-based macro-planning has a big difference.

  From the planning purposes are divided into the following aspects:

  1, for the initial approval of the construction of government planning: This planning is the traditional logistics park planning, a drawing, a macro function orientation, a social value presentation, a macro-mode planning. Access to government approval, while achieving enclosure and construction for the purpose. This is the thickest logistics park planning.

  2, based on the planning of on-site operations: the internal park system construction, business model planning, functional positioning (such as LTL line, vehicle management, storage and transportation, etc.).

  3, platform-based operation planning: involving trading platform, payment platform, financial insurance, credit system, business matching, information structure, membership system and some out of the planning.

  4, multi-park collaborative planning: This is based on the park, but to upgrade out of the cross-regional platform-based planning, from the O2O transaction, road docking, transport capacity pool management, different levels of park docking .....

  At present, the real level of 3,4-level planning, now very little, this is the future development trend of the park.
 
Fifth, whether the logistics park to the state of excess? How to develop LTL line?

  In a report from ProLogis, China's total retail sales of consumer goods in the past seven years is 17.4 percent. The per capita storage area is 1/12 of that of the United States and is expected to reach 1/3 of the US in the next 15 years.   However, more than 70% of China's existing warehousing facilities were built before the 1990s, and more than 75% can not meet current logistics requirements. From this data can be seen that China's logistics park serious imbalance between supply and demand, the lack of high-end professional logistics park, extensive low-end park overflow, excess.

  Logistics Park and LTL line how to coordinate development? This problem has a close relationship with the positioning of the park, the highway port-based park, can be achieved with the Lingdan green platform docking; and traditional inventory-based park, just from the goods out of the library business time docking.

  Lingdan green to build the operating platform need to consider factors:

  1, park location and location advantages.

  2, the regionalization of Lingdan platform business focus ability, whether the aggregation of many Lingdan green enterprises.

  3, service functions, in fact, is the "fish of the law."

  4, cross-regional collaboration capabilities, Lingdan operation is the core distribution, logistics need is multi-point, multi-line, the formation of the network, so the need to network thinking to form Lingdan network.

Sixth, the park preferential policies to land? The return of land transfer

  Many enterprises are facing this problem, the park's policy is now secretly changing, land transfer payments are also fluctuations in the issue, but the situation faced by different regions are different. Especially in 2014, the National   

  Development and Reform Commission concerned about the logistics park blind enclosure matters, the park around the application for approval changes: to get more and more difficult to take, more demanding, the transfer of the terms of payment of gold more and more limited . So 2014 is more out of the park integration model, 2015 will be more imaginative space.

Special Note: and government to deal with, will always be passive, the government bullying, that change. Therefore, the operation of the logistics park, and the government must have a multi-dimensional close relationship.

  7, Park, Express, Lingdan, green, with a total of the last mile how to win and integration?

  Park, Express, Lingdan, green, with the city, the last mile how to achieve win-win integration?

  To do the platform, we must first do the bottom of the ecological, basic services at the bottom is the core.

  1, to have ecological thinking: such as Apple to create the ecosystem, the bottom of Tencent user ecology, Alibaba to build the entire electricity business ecology .... To build multi-service platform for the integration of ecology, not only need to incubate the major business System, integration of the major business system interface, the overall business in series.

  2, the profit side, the overall thinking: the early establishment may be part of the business to give up the profits, and ultimately from a comprehensive layout. In short, the ecological construction is a long process.

8, platform, logistics park how to develop? Recently, what is the forward interest?

  On the logistics platform, logistics park and how the coordinated development of the platform to be defined here:

1, if it is the entity's operating platform - ground network. The park is a node, connecting the backbone lines and regional co-ordination with the core of the city, the operation embodies more of the resources docking, information collaboration, the establishment of standards, value-added services, is a symbiotic relationship.

2, if it is a virtual operating platform - Skynet. If you do not do Skynet's park, you can form a "Skynet" + "ground network" integration, in fact, a region can dock more than "Skynet", to see the park operators to control.

On the benefits:

1, the recent interests: mainly from the basic operations to obtain profits, including: membership services, transaction costs, parking and service costs.

2, the long-term interests: the value of large user data, credit system, truck market, financial and financial leasing.

Are doing eco-business, is to look forward, this we can look at the Internet field "BAT" Baidu, Ali, Tencent system.
 
9, how to achieve information sharing between the logistics park and interest synergies

Logistics Park is a competing relationship between the main here is about the inter-regional park how to achieve information sharing and interest synergies.

To have information sharing, the possibilities are as follows:

1, third-party platform + park operation entity mode: the regional park is responsible for operations, information from third-party platform integration, and third-party platform with the formation of strategic interests around the community community. Which to solve a lot of concerns, third-party platform into a long cycle, earnings cycle is also long

2, multi-park to build the platform model: open up information barriers, where the key factors, the current uneven information of various parks, business thinking and ideas blossom, this program is more difficult.

3, the park virtual platform + capital acquisition integration model: This is a strong leveraging capital integration model, and has been part of the park is self-built, part of the park is incorporated, incorporated into the capital as a whole. This model of capital investment, even if the investment in place, all over the local snake park, really want to operate, talent is the biggest short board.

The above content, the first park information sharing the possibility of integration is more feasible.
 
10, the logistics industry APP service in the customer, or in the integrated market?

In fact, this topic of knowledgeable people understand that the logistics industry APP on the surface is a service role, behind the hidden market integration of important desire, but there is no one to do it successfully.

2014 China's logistics industry, APP everywhere, some time ago saw a display of logistics CEOs, dozens of mobile phones on the turn. From the functional breakdown is as follows:

1, courier, express class APP: mainly to provide express mail, query, and other functions.

2, the capacity platform APP: similar to the taxi model, there are highway port model APP, the capacity of supply and demand, trading, payment, credit system, membership services and so on.

3, based on the operational services of APP: by providing third-party APP-based functional software to help 3PL or large fleet of enterprises, management of the state's own vehicles, or social integration of resources vehicles to achieve scientific visualization operation monitoring.

4, based on the logistics media APP: mainly focus on logistics news theme of the logistics media APP, this APP is easy to do, but it can be difficult to operate profit. Read the news alone to download and install the need to generate traffic, this possibility is getting smaller and smaller, because the "dual micro-channel" already have these features, and attention, reading, interaction more convenient.

5, based on logistics services as the core of the "dual micro-channel": It stands to reason that this should not APP, but with mobile Internet information interactive features, such as Hefei-dimensional Express "Road Song car", the millions of vehicles All the resources are focused on the WX terminal. This advantage is that the driver conversion rate is high, pay attention to a WX public number is far better than download an APP installation experience better.

In short, the mobile Internet era, is the user economy, who mastered the industry's most valuable customers, who will win greater business opportunities. Logistics APP APP is like a taxi, the future of Ebb Tide, the last remaining only a few mainstream APP industry as the basis for the platform, what is that, we wait and see.
 
11, vertical, collective multi-industrial logistics park how to integrate development?

Industrial base of the Internet is the next 3 years, the trend of development of e-commerce, industry groups based on the park has significant development opportunities.

1, the vertical breakdown of the area of the logistics park, is a certain set of operational capacity, such as now has been formed clothing, fresh cold chain, automotive, home, etc. subdivision of the logistics park, focusing on a number of industry groups, The future of this park is the core of the logistics node, to the logistics of the large network of supply nodes, have important value.

2, the collective multi-industry logistics park, which is a typical multi-category, multi-functional mixed-type park, the park's best development trend can be the development of highway port hub, a set of cargo nodes, and vertical vertical breakdown Park is essentially different.

Between the two is not contradictory, the vertical bias to the industrial base of logistics distribution, multi-industrial park biased in favor of the backbone hub.
 
12, the whole industry how to build credibility system?

In China, is the most lack of integrity of the country, this is a social problem, but also business opportunities. Ma because of the lack of integrity of China's business incubator out of the Alipay, the achievements of the Internet finance a major platform.

China's logistics industry, the integrity system is the most lacking. Speed, arrears, over-the-counter price, cargo damage goods ... This is a series of good faith, how to solve? How to recommend the logistics integrity of the entire system format? How to open up the integrity of cross-platform system?

Current status:

1, the major platforms want to establish their own independent user information and integrity system.

2, no uniform transaction standards, can not become a system.

3, the business structure between the huge differences between the platforms.

If you want to promote the platform system construction, you need to integrate the business ecology, will have the basis of user integrity, if the major platform for strategic cooperation (not excluding the integration between capital), open the bottom information, and ultimately to the integrity of the system may.
 
XIII. How to allocate the proportion of land for comprehensive commercial and trade logistics park?

Comprehensive logistics park, may involve storage, operation center, capacity transactions, highway port, Lingdan green, financial and insurance services and a series of services. The ratio of the park area can not be generalized, but can refer to the following factors:

1, storage land: do not consider the enclosure for the purpose of adding value, the pattern of the park location and the second topic mentioned in the three dimensions to define the needs of much demand.

2, the definition of the operation center: mainly by the logistics of the demand for data to the definition, taking into account the maximum peak.

3, capacity transactions, involving two major issues: the trading floor, and service packages, including O2O transactions brought after the service system.

4, the highway port: mainly based on traffic flow and frequency of Hong Kong to measure.

5, LTL line: This requires the pattern of Lingdan green line number and scale of operation estimates.

6, other integrated: According to the needs of supporting estimates.
  
14, the next five years, the trend of China's logistics park?

The traditional logistics park is either active integration or integration; the traditional logistics park will be integrated or integrated; the traditional logistics park will be integrated or integrated, and the traditional logistics park will be integrated, The industry is not the lack of money, not resources, not policy, not the model, the talent must be the biggest short board ...

Look at the logistics park demand, look at the future trend of the logistics supply chain; look at the trend of logistics supply chain, look at the future of business